"BAD" marketing!

You know how I'm always complaining that people shouldn't use words like "good" or "bad" to describe things? Here's another example: this isn't bad marketing - it's sloppy and careless.

This ad was taken from this morning's edition of EL PAÍS. It's an ad for women's intimate care products. My Webster's Dictionary defines "chilly" as: "unpleasantly affected by cold" and "lacking warmth and feeling."

Not to be rude, but I really wouldn't want something lacking warmth and feeling in my, er, girly bits.